For all the creative people out there…

AVA is launching an exciting new competition for anyone interested in creativity and idea generation. We want to know what inspires you.

Send us a picture of something that has inspired you, explaining in a few words the story behind it, and a picture of your final creation. It can be an item of clothing, a product, an illustration, design scheme or photograph, anything that shows inspiration, as long as it is your own work.

Many single creative works have sprung from one initial spark of inspiration. But a multitude of possible ideas are probably tested and rejected before the final design is decided upon. If you think you have a piece of work which clearly shows the process from inspiration to final product, please send it to us.

Our favourite entries will be included on our blog. We will pick one winner and three runners up. Our three favourites will win an AVA book of their choice, and the winning entrant will receive an AVA book of their choice PLUS the chance for their work to feature in one of our forthcoming titles! Please send all entries to Katharine Nelson: knelson@avabooks.co.uk Good luck! The closing date is 30th November 2010.

Terms and conditions: All work submitted must be original and can only be entered by the copyright holder. By entering the competition you warrant that all information you submit is correct. Entries are limited to one per person. The publisher’s decision is final.

We have touched briefly on this topic in previous books, such as the exploration of mood boards in The Fundamentals of Film-Making:

Funds of Film mood boards

Also the section on ‘Idea generation (Ideation)’ in The Fundamentals of Creative Advertising:

Funds of Creative Advertising Ideation sp

Funds of Creative Advertising Ideation 2


We look forward to seeing your creative concepts realised!

The details above can also be found on our website.