Basics Fashion Management 01: Concept to Customer just got off to rather a glamorous start with a book launch at the V&A Reading Rooms in London.
Virginia Grose has over 25 years’ experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Walmart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.
The book launch was held at the lovely Victoria and Albert Museum‘s Reading Room café, with a selection of Virginia’s friends, colleagues and other fashion and fashion management lecturers. Excitingly, the book has already received some great feedback and has been adopted as a core text on the BA (Hons) Fashion Management course at Robert Gordon University, Aberdeen.
The café itself, situated on Exhibition Road, is well worth a visit, with lots of beautiful books on art and design.
Chapter 1: Context and Concept (with a case study on WGSN)
Chapter 2: Product Development (with a case study on Marks & Spencer)
Chapter 3: Retail Strategy (with a case study on Topshop)
Chapter 4: The Supply Chain (with a case study on Walmart)
Chapter 5: Branding (with a case study on Louis Vuitton)
‘Having spent the last 16 years in Buying & Merchandising I found the book to be a very good reflection of the overall process of getting a product to the customer … It is refreshing to see books that are very current on the subject area, with some great relevant examples.’
– Paul Mackie, University of Southampton, UK
Also available is The Fundamentals of Fashion Management by Susan Dillon.