Comment on today’s blog post for your chance to win More than a Name: An Introduction to Branding

The world of the brand is more powerful and prominent than ever before, proven by the fact that some of the most successful brands can be recognised instantly by their use of a single colour, logo or advertising slogan.

More than a Name is an essential introduction to the complex and creative world of branding, exploring the subject from theory to implementation. This book argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands.

More than a Name is packed full of helpful branding tips and exercises and features contemporary case studies from some of the world’s best known brands and brand agencies.

The book’s author, Melissa Davis, has over 15 years’ experience in journalism, branding and corporate communications. She has worked with brands including Apple, Microsoft and Nike.


‘This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding … The book features a wealth of practical tips … It should prove indispensable for students of design and marketing, copywriters, brand strategists and marketeers.’

– Michael Weinzettl,Lürzer’s Archive, vol. 2, 2006

Comment on this blog post for your chance to win a copy of More than a Name and remember that you only have until 5pm tomorrow to comment!

Congratulations to Adriana – you are the winner of Basics Marketing: Online Marketing! Please email your postal address to press@avabooks.co.uk so we can send the book to you.






  1. OH MY GOD!!! I borrowed this title from my library for almost TWO WHOLE MONTHS now (I seem unable to let it go). I find it really useful and engaging. It would be really nice to have my own copy :D

  2. As Brand Coordinator, it would be tremendously helpful for me to have this book to inspire and motivate me. And it looks real pretty.

  3. A brand is more than a name indeed. Also much more than a logo. I’d love to get my hands on this book to get a better grasp on how.

  4. I am a student at Industrial Design in Delft (NL) and am totally hooked to branding! Would love to receive this book!!! :D Whooohooo!



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