Research is the key to every successful design-related project; but what exactly is research and why do designers need to research? Research & Design, the first title in AVA’s Basics Fashion Design series, is today’s advent giveaway! If you fancy winning a copy just comment on this blog post within the next 24 hours – we will announce the winner in tomorrow’s advent post at 4pm.  



Basics Fashion Design 01: Research and Design is one of AVA’s best-selling titles. It has been used by students all over the world throughout their degree courses and is on many recommended reading lists. We believe that it succeeds in being truly inspirational by encouraging readers to draw on a wide variety of influences, across multiple disciplines. How to research effectively is a vital skill and the earlier it is learnt, the better. Using this book as a starting point will ensure that you don’t get into bad habits or cut corners on your research – which always has a detrimental effect on your work. Read this book, enjoy the visuals and interviews, and be inspired when you come to your next project!


Simon Seivewright is an academic, teacher and freelance designer. He has worked with leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. He has taught at the London College of Fashion and is currently a course leader at Northbrook College, teaching Fashion Clothing and Textiles. There is an interview with him on our blog.


‘An excellent series of books that works for all levels of students … The books help students relate subjects taught in the classroom to industry practice and comments from designers/industry professionals put the information into context.’

Maria Stafford, Nottingham Trent University, UK


And yesterday’s winner, of The Fundamentals of Printed Textile Design, is Rosie Shillinglaw! Congratulations – please email press@avabooks.co.uk with your postal address.


Keep commenting :)


  1. Wow, this is nice. In my design study research is also important, but I’m really curious what kind of research fashion designers do =)

  2. At the moment I’m doing my dissertation about innovation in fashion. A topic that I love very much. So, Wow! This book is just what I need! It would give me a good starting point.

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