The Fundamentals of Fashion Management is our FINAL advent giveaway! This book is a visually stimulating introduction to the business of fashion, examining the processes and roles that define this multi-faceted industry. Comment on this blog post by 4pm tomorrow and you could win a copy of The Fundamentals of Fashion Management – just in time for Christmas!

The fashion industry is a very competitive sector for graduates and it is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution. The Fundamentals of Fashion Management by Susan Dillon provides a clear introduction to the basics of fashion management and how the fashion system works.

New roles are continually being created in the fashion industry, from buyers and merchandisers to product developers, sourcing managers, textile and fabric technologists. This exciting new Fashion Management series is a response to academic feedback we have received, telling us that there is a real need for books which teach fashion students about working in the industry, and how to combine design skills with self-promotion and marketing.

Today’s graduates have more opportunities than ever before. With interviews and advice from an eco designer and brand consultant, a trend forecaster, a fashion buyer, a professional photographer and a merchandiser, this book will help them make the most of these opportunities. It will also help anyone trying to decide whether they would like a career in fashion to decide where their skills could best be used, and what kind of activities their job would involve on a day-to-day basis.

The book also contains a selection of exciting and practical exercises, which will help readers to prepare for an internship or a first job, by developing skills in areas such as fashion blogging, developing a range plan, assembling a press kit, cool hunting, and writing a report on a fashion show.


  • Gives readers a behind-the-scenes insight into the roles and processes of the fashion business.
  • Examines fashion from a practical and career-based perspective.
  • Contains many inspiring images, exercises and interviews exploring what it is really like to work within the world of fashion.




And the lucky winner of yesterday’s Texture + Materials is…Kelly! Congratulations and please email your postal address to press@avabooks.co.uk. As we said yesterday, we are closed for the holidays until 3rd January 2012 but you will receive your copy shortly after that.


And that is our final book! The winner will be announced here at 4pm on 24th December 2011. Thank you very much for participating and happy holidays!


And the winner is Maxine! Thanks for entering, just email press@avabooks.co.uk. Happy holidays everyone!


  1. I’ve always been into fashion and would love to start a retail clothing store someday. I’m currently working as a market researcher and plans to study fashion management. This book is a great introduction to the field… and even a greater inspiration to finally pursue this dream!

    Hope you could be my Santa this Christmas! :)

Comments are closed.