Book launch! First title in AVA’s new Basics Fashion Management series

Basics Fashion Management 01: Concept to Customer just got off to rather a glamorous start with a book launch at the V&A Reading Rooms in London.

Virginia Grose has over 25 years’ experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Walmart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.


The book launch was held at the lovely Victoria and Albert Museum‘s Reading Room café, with a selection of Virginia’s friends, colleagues and other fashion and fashion management lecturers. Excitingly, the book has already received some great feedback and has been adopted as a core text on the BA (Hons) Fashion Management course at Robert Gordon University, Aberdeen.


The café itself, situated on Exhibition Road, is well worth a visit, with lots of beautiful books on art and design.


Virginia Grose, author of Basics Fashion Management 01: Concept to Customer, getting all set up at the V&A Reading Rooms


Book launch mingling!


Attendees can't wait to get home to have a quick flick through the book...


Virginia signing copies of Concept to Customer


Enjoying the venue and all it has to offer!


Virginia enjoying the final look of her book after a lot of hard work


Basics Fashion Management Concept to Customer book cover


Look inside…

Chapter 1: Context and Concept (with a case study on WGSN)

Chapter 2: Product Development (with a case study on Marks & Spencer)

Chapter 3: Retail Strategy (with a case study on Topshop)

Chapter 4: The Supply Chain (with a case study on Walmart)

Chapter 5: Branding (with a case study on Louis Vuitton)


How couture influences high street fashion


Ethics in the supply chain and using Corporate Social Responsibility to competitive advantage


Case study on Topshop


Determining the product mix


You can buy the book through our website here, where you can also read the first reviews.


‘Having spent the last 16 years in Buying & Merchandising I found the book to be a very good reflection of the overall process of getting a product to the customer … It is refreshing to see books that are very current on the subject area, with some great relevant examples.’

– Paul Mackie, University of Southampton, UK

Also available is The Fundamentals of Fashion Management by Susan Dillon.


Photos from the book launch in this post courtesy of Elaine Swift, See Elaine’s post about the book launch here.